The World at your feet...
Emily Williams, 12th March 2018
The team at DWHA have just returned from a fantastic few days at ITB Berlin.
Here, the world is a stage and you can quite literally travel the globe all in one place...
ITB (Internationale Tourismus-Börse Berlin) is a true success story that dates back to humble beginnings in 1966. What was at first a small scale event with five participating countries and 250 trade visitors, has grown exponentially into a global triumph.
Just over five decades later, it is now renowned as the world’s leading travel and tourism trade show that hosts over 10,000 exhibitors, covers five continents and welcomes over 160,000 visitors through its doors each year.
It is a thriving business platform and marketplace for the global tourism trade, an industry that generates approximately 10.2% of our global GDP (WTC, 2016).
The showground itself is enormous at 160,000m2, and getting lost in the labyrinth of halls is almost always guaranteed...
If navigating through this maze wasn’t enough of a handful as is, the endless pockets of entertainment in each room will distract and stray you from your path. From small singing groups and traditional dancing displays, to exquisite food samples and indigenous artistic demonstrations, fitting everything into a few days is no easy task!
The time and creativity that is put into each exhibit is utterly mesmerising and can leave you feeling as though you have been transported to distant lands far beyond the Berlin wall.
ITB is a sensational celebration of what makes this planet so unique.